Rev. Bill Crews’ charity for homeless Sydneysiders, The Exodus Foundation, has got a new identity. It is now known as The Rev. Bill Crews Foundation.
The name change presents the organisation in a clearer way to the general public and the guests who rely on it. It also better reflects the organisations heritage. In particular, it acknowledges Rev. Bill Crews who founded the charity over 30 years ago.
“The Rev. Bill Crews Foundation will be our public face to the wider world. It will enable us to relate better to our guests, volunteers and donors”, said Rev. Bill Crews.
Importantly, the charitable services of the organisation will remain unchanged.
Above all The Rev. Bill Crews Foundation will embrace the ethos of loving kindness for which Rev. Crews and his team are renowned. Compassion will remain at the heart of everything it does.
Unnecessary marketing in my opinion. Bill Crews is the founder of the Exodus Foundation so why change the name now — why make it about one person even if he is the face of it. I hate the way everything is about brand, and marketing, … from the Prime Minister down:-(